We are NOT real estate agency firm. We are marketing consultant which provides management services. All the transaction of booking fee and professional charges of estate agency practice is between the client and the real estate personnel (real estate negotiator (REN), probationary estate agent (PEA) or registered estate agent (REA) and nothing to do with us – the Marketing & Management Consultant. Read about bogus agents here.
Contract2U is the first initiative in the direction of Comparative Index for the group justLetak! which consists of:
As a whole, Contract2U.com is managed by Contract Index Services – a company providing market analysis and education. This system of data analysis can be used as:
- CALCULATOR for comparison of properties.
- Data collection system to analyze trends with regards to property variables.
- Listing portal for advertising property, renovation products and other services.
- Future consultancy service for market trends.
Before you go on, if you like to skip, you can read the related pages for Terminology & Methodology.
- Methodology – WHY this approach?
- Methodology – Approach and Examples
- Methodology – Application of Index
- Methodology – Challenges
We compare because we want best value for our money!
It is also our nature to compare for a better selection, being it for survival of the fittest (Charles Darwin) or refinement of choices in a sub-selection process. As a whole, the whole population is a bell-shaped curve – called normal distribution curve. Thus, quick comparison will yield towards the extreme ends with vast differences while majority in the middle would have similar traits.
The art of comparison is challenging in the middle where one does not look too much different from the other. Like taking weight measurement as an example -most of us are of the similar weight. Only a few are too heavy or too thin. The vast majority of the same weight might not entirely have the same health status, some may be more healthy than the other. Thus, it is necessary to distinguish those with poorer health from those healthy ones to introduce health improvement measures. This calls for population studies and identifying distinguishable variables.
For properties, this is the same. Indeed, as the population grows to a huge number, selection or comparison becomes difficult. It is similar with selection and comparison of employee for a job to match making for a couple getting married. As the society becomes more sophisticated, public is blurred by the myriad of variables in a product or service. A clear example is mobile phones. They are of too many types, brand names, price range and functions.
Therefore, an individual’s preference (subject to bias expected) can be hard to determine. Yet, the free market is based on demand and supply, thus these preferences will determine the demand of the products or services. A smart consumer needs to understand what is value in the eyes of the masses.
Two items can be of the same price but of different value to different person. For example, two units of condominium may be of the same price (from developer), but there are differences in them due to a series of variables. These variables can be location, direction or facing, floor level or numbers of parking. An example is a unit of Condominium with price RM450,000 by Developer A is facing East, at Level 5 and comes with 2 car parks. Another unit can be similar price, size and same numbers of parking, but facing South and at Level 3A by Developer B.
If a decision is made by just price per square feet, both are similar. However, it is understood that they are definitely not similar in Value. Hence, the comparative index should reflect this difference.
THIS is the basis of our purpose to provide calculated indices for products or services. Our objective is to provide a clearer analysis on various variables to enable a single index to better compare among them. Different indices can be calculated for different perspective of the product or service. This way, hopefully it could assist in decision making for the users of this indices.
Read more about our method here.